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AOL buys online affiliate marketing network buy.at

Last updated: 2008-02-05

AOL buys online affiliate marketing network buy.at
2008-02-05

Category
Internet
Company
AOL
Time Warner Inc's (TWX.N) AOL said on Tuesday it has purchased online affiliate marketing network buy.at as part of a strategy to bolster its Internet advertising operations.
AOL did not disclose financial terms.
Buy.at is a network in which advertisers pay Web publishers that belong to the network only when a visitor to the site takes an action, such as making a purchase.
(Reporting by Kenneth Li, editing by Gerald E. McCormick)

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