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Heidi Klum the New Face of Jordache
2007-08-16
Who better to represent skinny jeans by Jordache than a supermodel like Heidi Klum? The Victoria's Secret model and TV host of the ever-popular Bravo series "Project Runway," will bring her fashionable face and designer jean worthy body to Jordache's fall campaign, shot by movie director Brett Ratner in the penthouse of the Chateau Marmont. The ads, which call to mind Jordache's controversial 1979 campaign banned by major television networks for featuring a topless woman riding a horse in the surf, feature a topless Klum, shot from behind, holding equestrian gear while standing on the balcony overlooking Los Angeles at the Chateau Marmont. The slim silhouette of the dark indigo jeans, classic '70s Jordache, combined with the risqué pose, also evoke photographs by Helmut Newton, known for his sexually charged fashion photography. In the late 1970s, Jordache rode the designer denim wave with the likes of Calvin Klein and Gloria Vanderbilt with their skin-tight dark denim embroidered with their iconic falcon crest. While the jeans then were so tight the image of girls having to lie down in order to zip up their jeans, today the line, like most skinny jeans on the market, has been updated with the addition of spandex for modern comfort. With retro high-waisted jeans making a comeback but the denim market already awash with designer brands, using a famous face like Klum's will likely garner some attention for a brand like Jordache.
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