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Brave new world for summer tie-ins

Last updated: 2006-05-30

Brave new world for summer tie-ins
2006-05-30

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Big summer films such as "Superman Returns" and "Cars" are looking further afield than traditional marketing partners like McDonald's, Burger King and PepsiCo as they try to reach niche markets -- and figure out how to deal with media attention on junk food and obesity. ... ...
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