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TV ad spending to set record in presidential race
WASHINGTON/NEW YORK (Reuters) - The 2008 presidential race, which has already drawn a record number of dollars and voters, is poised to shatter another record: the amount of money spent on television advertisements.
Nations:U.S. People:Barack Obama John McCain Activities:US Election 2008 Source:(Reuters)
2008-07-02
FCC votes to consider new "embedded" ad rules
WASHINGTON (Reuters) - U.S. regulators on Thursday took a step toward adopting stricter rules on the growing use of product placements by television advertisers.
Source:(Reuters)
2008-06-26
News Corp lifts outlook, sees no ad slowdown
Rupert Murdoch's News Corp (NWSa.N) nudged up its full-year outlook on Monday and said it has not seen any weakness in the television advertising market, after posting a moderate rise in quarterly profit.
People:Rupert Murdoch
2008-02-04
Advertisers go for Super Bowl laughs
Some 90 million viewers tuning into Super Bowl XLI were served up commercials featuring an accidental kiss, a lonely dog and a questionable hairstyle by advertisers looking to cash in on the year's biggest TV event.
Activities:Super Bowl
2007-02-05
Super Bowl ads fumble, brain scans show
Super Bowl ads, which cost $85,000 per second during this year's game, fumbled overall as they failed to connect with viewers or just scared them, according to researchers who tracked people's brain activity.
Nations:U.S. People:Kevin Federline Britney Spears Activities:Super Bowl
2007-02-05
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