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Google ends bid for joint ad partnership with Yahoo
WASHINGTON (AFP) - Google said Wednesday it was ending its bid for a joint search advertising partnership with Yahoo to avert a "a protracted legal battle" with regulators.
Activities:Microsoft - Yahoo Deal Source:(AFP)
2008-11-05
Advertisers up the ante as products become TV plots
los angeles - Forget "product placement" - that's so 20th century. Even "product integration" is passé.
People:Tina Fey Alec Baldwin Source:(Christian Science Monitor)
2008-11-03
As Icahn grumbles, Yahoo sets plans for ad growth
In the latest effort to placate restless investors, Yahoo Inc. president Sue Decker laid out plans Wednesday for building the company's online advertising operations, and Yahoo announced a slew of new partnerships.
People:Carl Icahn Activities:Microsoft - Yahoo Deal
2008-06-05
Publicis to reveal Google news by summer
Maurice Levy, chairman and chief executive of Publicis (PUBP.PA), said the world's fourth-largest advertising group hoped to give more details about its cooperation with Web search engine Google (GOOG.O) by the summer.
2008-05-20
News Corp.'s Fox launching LatAm online ad network
News Corp. is pooling some of its Web sites, including the newly acquired Wall Street Journal properties, to better sell financial ads targeting Latin America.
People:Martha Stewart
2008-05-19
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